In Our Genes donates $5 from each sale to help fund TGen cancer
and other research projects
PHOENIX, Ariz. - Nov. 23, 2010 - In Our Genes (IOG), a
Phoenix-based clothing line that uses DNA "fingerprints" on
clothes, will donate $5 from each sale for research into cancer and
other diseases at the Translational Genomics Research Institute
(TGen).
Darrin Grandmason, CEO and founder of In Our Genes - and a former
Biology student - got the idea for the clothing line after he
created a series of wall hangings based on the DNA of his dog, his
friends' dogs and people.
Grandmason said that by using clothing design prints derived from
DNA disease markers, patients and others could better understand
that diseases often have genetic origins.
"Why don't we put a genetic face on disease? When you look at this
print, you know it means breast cancer," said Grandmason,
displaying the first of 20 designs his company plans to sell, each
displaying the genetic fingerprint of the top diseases that afflict
humanity. "People need to know that their genes will play a role in
how they fight, and how they win, any health battle."
Michael Bassoff, President of the TGen Foundation, said the novel
use of scientific images to decorate In Our Genes clothing will
help provide the public a glimpse into the genetic information
studied by scientists.
"By supporting this cutting-edge research, In Our Genes will ensure
that this important work continues to progress, while promoting
awareness and providing hope to patients and families around the
world,'' said Bassoff, whose non-profit foundation helps fund TGen,
a Phoenix-based, non-profit biomedical research facility.
IOG's shirts are designed for anyone, offering a three-snap neck
opening suited for medical care, and a patented "Intent and Declare
Panel," a special intent and declare panel located on the inside
lower back. Wearers can create an indelible message of hope. A
permanent fabric pen, supplied with each shirt, is used to create a
message on the inside of the garment, allowing wearers to keep a
private message of hope with each garment, what Grandmason
describes as "a permanent get-well card."
IOG garments are made from organic cotton and the company works
with CarbonFund.org towards a goal of producing a zero carbon
footprint.
The clothing will include different colors besides the current
white, black and heather. Shirts come inscribed with the themes:
Know, Fight or Thrive. Products will cover diseases that affect the
bladder, brain, breast, colon, kidney, liver, lung, multiple
sclerosis, pancreas, skin, stomach and throat.
Through IOG's "5 for Thrive" program, $5 from the sale of each
article of clothing will be donated to TGen for disease research.
Grandmason said he decided to donate to TGen because of the variety
of conditions they research, including diabetes, Alzheimer's
disease and many types of cancer.
While the clothing is designed for patients, anyone might wear it,
Grandmason said, adding that he hopes the clothing will stimulate
not only an understanding about the role of genetics in disease,
but provoke conversations among patients, their doctors and
others.
"Ideally, I want this to help facilitate communication among people
in times of crisis," Grandmason said.
*
About In Our Genes
In Our Genes is a Phoenix-based company that combines science,
fashion and compassion with the mission to eradicate disease one
piece of clothing at a time. Darrin Grandmason is the founder of In
Our Genes and created the concept after taking an advanced
microbiology course. Grandmason started the company DNA Artistry,
which pioneered genetic imaging and was the first to offer this
type of art. More information: www.inourgenes.com.
Press contact:
Darrin Grandmason
Founder and CEO, In Our Genes
602-550-1810
[email protected]
*
About TGen
The Translational Genomics Research Institute (TGen) is a Phoenix,
Arizona-based non-profit organization dedicated to conducting
groundbreaking research with life changing results. Research at
TGen is focused on helping patients with diseases such as cancer,
neurological disorders and diabetes. TGen is on the cutting edge of
translational research where investigators are able to unravel the
genetic components of common and complex diseases. Working with
collaborators in the scientific and medical communities, TGen
believes it can make a substantial contribution to the efficiency
and effectiveness of the translational process. TGen is affiliated
with the Van Andel Research Institute in Grand Rapids, Michigan.
For more information, visit: www.tgen.org.
Press Contact:
Steve Yozwiak
TGen Senior Science Writer
602-343-8704
[email protected]
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