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  • Posted Monday August 26, 2019

Wendy’s promotion plus golf tournament raises $270,000 for TGen colon cancer research

Sale this spring of Jr. Frosty coupons helps push total donations from the Bernice E. Holland Foundation to more than $1.5 million

PHOENIX, Ariz. — Aug. 26, 2019 — In just a few weeks this spring, hundreds of Wendy’s restaurants in ten states across the West and Midwest sold Jr. Frosty donation coupons for 835,000 of the mini ice cream treats, helping raise funds for colon cancer research at the Translational Genomics Research Institute (TGen), an affiliate of City of Hope.

The $167,000 in Jr. Frosty coupon sales — $1 for a coupon worth 5 Jr. Frosties — plus the proceeds from an annual golf tournament, enabled the Bernice E. Holland Foundation to raise $270,000 this year for TGen, bringing the foundation’s total giving to TGen over the years to more than $1.5 million.

The funds from the Holland Foundation enable TGen to turn laboratory discoveries into new and more effective therapeutics for colon cancer patients.

The Bernice E. Holland Foundation was established in 1999 by Wendy’s restaurant operator, Rick Holland, in memory of his mother who succumbed to colon cancer. The foundation hosts an annual summertime golf tournament and charity auction.

“Each Jr. Frosty donation represents one more customer’s effort against the scourge of cancer,” Rick Holland said. “Together, the funds we raise for TGen create state-of-the-art diagnostic and therapeutic tools for physicians and their patients. We are grateful for TGen’s groundbreaking discoveries.”

Jr. Frosty coupons were sold at 214 Wendy’s locations in Arizona, New Mexico, Colorado, Utah, Nevada, Michigan, Ohio, Indiana, North Dakota and South Dakota.

“Wendy's and the Bernice E. Holland Foundation not only contribute to important research, but their friendship and generosity helps TGen raise awareness, and brings hope and answers to the many families fighting cancer,” said Erin Massey, Chief Development Officer at TGen, and Vice President of Philanthropy at City of Hope.

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About TGen, an affiliate of City of Hope
Translational Genomics Research Institute (TGen) is a Phoenix, Arizona-based non-profit organization dedicated to conducting groundbreaking research with life-changing results.  TGen is affiliated with City of Hope, a world-renowned independent research and treatment center for cancer, diabetes and other life-threatening diseases:  This precision medicine affiliation enables both institutes to complement each other in research and patient care, with City of Hope providing a significant clinical setting to advance scientific discoveries made by TGen.  TGen is focused on helping patients with neurological disorders, cancer, diabetes and infectious diseases through cutting-edge translational research (the process of rapidly moving research toward patient benefit).  TGen physicians and scientists work to unravel the genetic components of both common and complex rare diseases in adults and children.  Working with collaborators in the scientific and medical communities worldwide, TGen makes a substantial contribution to help our patients through efficiency and effectiveness of the translational process. For more information, visit: Follow TGen on FacebookLinkedIn and Twitter @TGen.

Media Contact:
Steve Yozwiak
TGen Senior Science Writer
[email protected]

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