ASU-UA rivalry football game is focus of fundraising for groundbreaking TGen-led concussion study

'Get Your Jersey On' encourages businesses and organizations to wear their favorite sports jersey to work or school, supporting TGen's investigations

Updated: Nov. 24, 2014

Participating in the Nov. 26 Get Your Jersey On day are the Phoenix and Tucson offices of CBRE, a nationwide commercial real estate firm, and HealthSouth Scottsdale Rehabilitation Hospital.

PHOENIX, Ariz. - Nov. 18, 2014 - In anticipation of Arizona's biggest rivalry football game of the year, the Translational Genomics Research Institute invites businesses, schools and other organizations throughout the state to join TGen's "Get Your Jersey On" campaign for concussion research.

TGen encourages organizations to allow their employees to wear their favorite sports jersey or t-shirt to work or school on Nov. 26 - the day before Thanksgiving - in anticipation of the 88th Duel in the Desert, pitting the Arizona State University Sun Devils against the University of Arizona Wildcats on Nov. 28 in Tucson. Friday's game could decide which team plays for the PAC-12 Championship.

TGen encourages participants to make small donations of $10 towards TGen's groundbreaking concussion research, which consists of ASU student-athletes voluntarily wearing sensors in their helmets to measure the number, location, duration, direction and force of impacts during practices and games.

These measurements, combined with biological tests, could result in the discovery of a biomarker - a measurable change in the athlete's genetic makeup - that would objectively indicate when a player is too hurt to take the field, or when they are fit enough to re-enter the game.

TGen's multi-year study is in conjunction with Riddell - the industry leader in football helmet technology and innovation - Barrow Neurological Institute and A.T. Still University. The study could help protect the health of student athletes by replacing subjective examinations players currently undergo on the sidelines after a serious hit with a definitive genomics-based test.

Hundreds of Chandler's Kyrene de las Brisas Elementary School students and teachers and Arizona employees of Bank of America Merrill Lynch already have participated in Get Your Jersey On events earlier this fall. Other Get Your Jersey On events are anticipated surrounding the inaugural NCAA college football playoffs in late December and early January, as well as the Jan. 25 NFL Pro Bowl and Feb. 1 Super Bowl, both being played at University of Phoenix Stadium in Glendale.

"It is our hope that the enthusiasm sports fans have for the ASU-UA rivalry game will translate into support for this vitally important TGen-led study of concussions," said Dean Ballard, TGen Foundation Assistant Director of Development. "We welcome additional businesses and organizations to Get Their Jersey On and turn their love of sports into a way to help protect the athletes they admire."

If you would like your organization to participate in Get Your Jersey On, contact Ballard at [email protected], or 602-343-8543.

Individuals may donate at: Click drop down box to: Concussion Research.

ASU (9-2) and UA (9-2) annually vie for the coveted Territorial Cup, the nation's oldest rivalry trophy in college football. It dates to 1899 - 13 years before Arizona became a state - when Arizona's two largest institutions of higher learning first met on the gridiron. The Wildcats lead the series 47-39, with one tie. 

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About TGen
Translational Genomics Research Institute (TGen) is a Phoenix, Arizona-based non-profit organization dedicated to conducting groundbreaking research with life changing results. TGen is focused on helping patients with cancer, neurological disorders and diabetes, through cutting edge translational research (the process of rapidly moving research towards patient benefit). TGen physicians and scientists work to unravel the genetic components of both common and rare complex diseases in adults and children. Working with collaborators in the scientific and medical communities literally worldwide, TGen makes a substantial contribution to help our patients through efficiency and effectiveness of the translational process. For more information,

Press Contact:
Steve Yozwiak
TGen Senior Science Writer
[email protected]

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