- Posted Tuesday February 26, 2013
New Logo and Website reflect advances in genomic research and medicine
Phoenix, Arizona - Feb. 26, 2013 - The Translational Genomics Research Institute (TGen) today announced the launch of a new logo to better reflect TGen's research environment today and the rapidly changing technologies that have accelerated the pace of discovery over the past decade.
The new look reflects the rapidly changing nature of biomedical research, in particular TGen's continued focus on the patient, particularly in the areas of cancer, neurology and rare childhood disorders. These changes have altered the public view of how genomics can positively impact society in terms of medical care and so many additional facets of life.
"TGen has always been forward thinking in terms of our research and ability to impact patient care, and today's unveiling of our new logo is a first step in communicating to the various communities with interest in TGen, the values that guide our mission of setting a new standard of care through the evolution of genomics-based technologies and medicine," said Dr. Jeffry Trent, TGen President and Scientific Director.
The new logo showcases the innovative spirit of TGen, while paying homage to the original look by incorporating forms that comprise the abstract depiction of the double helix. The clean and contemporary (yet classic) design illustrates the advancement of the health and science fields. The intertwining elements exemplify how health and biology work together in our mission to treat and cure a variety of genetic diseases and disorders.
Redefined On-line Presence
TGen has also redefined its online presence with the launch of a new website, through which its varied stakeholders can stay up-to-date on the latest genomics findings, patient advances, public events and initiatives. The new website merges the TGen and TGen Foundation websites into one, which makes it easier to learn about and support the mission of TGen.
"Our new identity retains the qualities of our brand promise but reflects our evolution over the past decade in becoming leaders in the area of personalized medicine," said Dr. Trent.
The new TGen website was developed to reflect the sophistication and technology that drives today's biomedical research. By incorporating the use of responsive design, an innovative layout design that allows the website to be properly rendered on all device types, visitors to the site are ensured a positive browsing experience from both an aesthetic as well as a navigation perspective.
TGen collaborated with Phoenix-based marketing firm E. B. Lane to develop the new logo and website, as well as a suite of institutional collateral that will be rolled out in the weeks ahead.
The Institute's new website is located at www.tgen.org.
The Translational Genomics Research Institute (TGen) is a Phoenix, Arizona-based non-profit organization dedicated to conducting groundbreaking research with life changing results. Research at TGen is focused on helping patients with diseases such as cancer, neurological disorders and diabetes. TGen is on the cutting edge of translational research where investigators are able to unravel the genetic components of common and complex diseases. Working with collaborators in the scientific and medical communities, TGen believes it can make a substantial contribution to the efficiency and effectiveness of the translational process. For more information, visit: www.tgen.org.
TGen Senior Science Writer