Event at Arizona Biltmore supports pancreatic cancer research at TGen

PHOENIX, Ariz. - Feb. 27, 2012 - The 9th annual Seena Magowitz Celebrity Golf Classic raised $553,443 for pancreatic cancer research at the Translational Genomics Research Institute (TGen) through the Seena Magowitz Foundation.

This was the first time that major retailers, producers and suppliers in the mattress industry - longtime supporters of pancreatic cancer research - came together at the landmark Arizona Biltmore for the annual Seena Magowitz tournament.

More than 200 golfers took to the links Dec. 3, 2011, followed by an award luncheon, at which Roger E. Magowitz, President and co-founder of the Seena Magowitz Foundation, challenged everyone, the way he challenges himself.

"If not me, then who?" said Magowitz, a Scottsdale resident who for nearly a decade has championed research into finding a cure for pancreatic cancer, a disease that took the life of his mother, Seena, in 2001. "The 'who' is each one of you in this room," he said. "The 'who' is your business and your friends. The 'who' is an entire mattress industry united to fighting pancreatic cancer. I've never heard of any entire industry fighting a disease. We can beat this disease."

Magowitz, a long-time industry retailer, now is charitable advisor for Houston-based Mattress Firm, who has become a major sponsor.

Steve Stagner, President and CEO of Mattress Firm, a leading national bedding specialty retailer, served as Honorary Tournament Chairman: "This year's Seena Magowitz Classic provided us with a great opportunity to rededicate our commitment to putting an end to pancreatic cancer."

Michael Bassoff, President of the non-profit TGen Foundation, expressed his deep gratitude for the significant contributions made this past year by Roger Magowitz and Steve Stagner.

"In our fight against pancreatic cancer, there is no more powerful ally than Roger Magowitz, whose own commitment has initiated many incredible partnerships within the home furnishings industry," Bassoff said. "We also are extremely grateful to have merited the support of Steve Stagner and the Mattress Firm."

In March 2011, Mattress Firm announced that it named TGen its "charitable partner of choice," specifically funding TGen's pancreatic cancer research.

In May 2011, Mattress Firm kicked off their fundraising efforts for TGen's pancreatic cancer clinical trials.

In December 2011, pancreatic clinical trials began through TGen and other sites that are named for Seena Magowitz. For more information about the "Seena" clinical trials, please contact Amy Stoll, Program Manager of TGen's Pancreatic Cancer Research Team, at [email protected] or 602-358-8319.

Major sponsors at the Golf Classic included these producers, suppliers and retailers: Sealy, Mattress Firm, Tempur-Pedic, Protect A Bed, Leggett & Platt, Serta, Comfort Solutions, Ellman Family Vineyards, Arizona Diamondbacks, Customatic Adjustable Bedz, Ideology, Francomano & Francomano, Morley Companies, Anatomic Global, Classic Brands, Knickerbocker, Simmons, Southerland, Wesley Allen, Back to Bed, and Mattress Discounters.

About the Seena Magowitz Foundation
The Seena Magowitz Foundation is a 501(c)(3) non-profit organization committed to advancing the awareness and eventual prevention and cure of pancreatic cancer. The Foundation is dedicated to funding top medical institutions on the leading edge of translational pancreatic cancer research committed to diagnosis, the advancement of life-extending treatment options and the ultimate goal of eradicating this deadly killer. For more information, visit: www.seenamagowitzfoundation.org.


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