Saks Fifth Avenue event will benefit breast and ovarian cancer research

PHOENIX, Ariz., October 19, 2010 - Other fundraising events during October's national Breast Cancer Awareness Month might draw more people, but none will provide more money for TGen cancer research than the 12th annual "Key to the Cure."

Organizers of the four-day event at Biltmore Fashion Park's Saks Fifth Avenue hope to raise $75,000 to support efforts by the Translational Genomics Research Institute (TGen) to find a method of early detection, and perhaps one day a cure, for breast and ovarian cancer.

"It is inspiring to see so many Arizonans rallying to support TGen's cancer researchers. I know I speak for thousands of Arizonans who have been touched by cancer in thanking all those who are supporting Saks Fifth Avenue's 'Key to the Cure' event," said TGen Foundation President Michael Bassoff.

Key to the Cure kicks off with an Oct. 21 runway fashion show and silent auction. Guests may buy keys to unlock fashion trucks filled with prizes. Tickets for the event, which includes a champagne breakfast and beauty treatments, range from $75 to $125.

But, even if you don't attend the fashion show or auction, you can benefit TGen simply by shopping at Saks. Oct. 21-24, during Friends & Family weekend, the store will donate 2 percent of all sales to TGen for women's cancer research.

Saks stores nationwide are participating in Key to the Cure, which since 1999 has raised more than $33 million for women's cancer research and treatment organizations.

All local proceeds will go to TGen's cutting-edge research, which translates scientific discoveries into clinical applications, including new diagnostic tests and revolutionary treatments for patients.

Breast and ovarian cancer annually are diagnosed in more than 210,000 American women, and more than 55,000 U.S. women will die this year from these aggressive diseases.

Organizers of the event include the co-chairs of the 2010 Key to the Cure Committee, Bijen Dyrek and Grace Edgar, who have organized other successful charity events in the Phoenix area.


If you go

What: 12th annual Key to the Cure. Where: Saks Fifth Avenue, Biltmore Fashion Park, northeast of 24th Street and Camelback Road, Phoenix. Fashion show and auction: 8:30 a.m. Oct. 21 - Runway fashion show and silent auction with surprise boxes. Tickets for the fashion show and auction must be purchased online at VIP tickets are $125 per person, guaranteeing a seat for the fashion show. Individual tickets are $75 for standing room during the show. Friends & Family shopping: Oct. 21-24 - 2 percent of all store sales will be donated to TGen. Goal: $75,000 for TGen women's cancer research.


About TGen The Translational Genomics Research Institute (TGen) is a Phoenix, Arizona-based non-profit organization dedicated to conducting groundbreaking research with life changing results. Research at TGen is focused on helping patients with diseases such as cancer, neurological disorders and diabetes. TGen is on the cutting edge of translational research where investigators are able to unravel the genetic components of common and complex diseases. Working with collaborators in the scientific and medical communities, TGen believes it can make a substantial contribution to the efficiency and effectiveness of the translational process. TGen is affiliated with the Van Andel Research Institute in Grand Rapids, Michigan. For more information, visit:

Press Contact: Steve Yozwiak TGen Senior Science Writer 602-343-8704 [email protected]

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