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- Posted Tuesday October 19, 2010
'Key to the Cure' at Biltmore Fashion Park to raise $75,000 for TGen
Saks Fifth Avenue event will benefit breast and ovarian cancer
research
PHOENIX, Ariz., October 19, 2010 - Other fundraising events during
October's national Breast Cancer Awareness Month might draw more
people, but none will provide more money for TGen cancer research
than the 12th annual "Key to the Cure."
Organizers of the four-day event at Biltmore Fashion Park's Saks
Fifth Avenue hope to raise $75,000 to support efforts by the
Translational Genomics Research Institute (TGen) to find a method
of early detection, and perhaps one day a cure, for breast and
ovarian cancer.
"It is inspiring to see so many Arizonans rallying to support
TGen's cancer researchers. I know I speak for thousands of
Arizonans who have been touched by cancer in thanking all those who
are supporting Saks Fifth Avenue's 'Key to the Cure' event," said
TGen Foundation President Michael Bassoff.
Key to the Cure kicks off with an Oct. 21 runway fashion show and
silent auction. Guests may buy keys to unlock fashion trucks filled
with prizes. Tickets for the event, which includes a champagne
breakfast and beauty treatments, range from $75 to $125.
But, even if you don't attend the fashion show or auction, you can
benefit TGen simply by shopping at Saks. Oct. 21-24, during Friends
& Family weekend, the store will donate 2 percent of all sales
to TGen for women's cancer research.
Saks stores nationwide are participating in Key to the Cure, which
since 1999 has raised more than $33 million for women's cancer
research and treatment organizations.
All local proceeds will go to TGen's cutting-edge research, which
translates scientific discoveries into clinical applications,
including new diagnostic tests and revolutionary treatments for
patients.
Breast and ovarian cancer annually are diagnosed in more than
210,000 American women, and more than 55,000 U.S. women will die
this year from these aggressive diseases.
Organizers of the event include the co-chairs of the 2010 Key to
the Cure Committee, Bijen Dyrek and Grace Edgar, who have organized
other successful charity events in the Phoenix area.
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If you go
What: 12th annual Key to the Cure. Where: Saks Fifth Avenue,
Biltmore Fashion Park, northeast of 24th Street and Camelback Road,
Phoenix. Fashion show and auction: 8:30 a.m. Oct. 21 - Runway
fashion show and silent auction with surprise boxes. Tickets for
the fashion show and auction must be purchased online at
www.helptgen.org. VIP tickets are $125 per person, guaranteeing a
seat for the fashion show. Individual tickets are $75 for standing
room during the show. Friends & Family shopping: Oct. 21-24 - 2
percent of all store sales will be donated to TGen. Goal: $75,000
for TGen women's cancer research.
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About TGen The Translational Genomics Research Institute (TGen) is
a Phoenix, Arizona-based non-profit organization dedicated to
conducting groundbreaking research with life changing results.
Research at TGen is focused on helping patients with diseases such
as cancer, neurological disorders and diabetes. TGen is on the
cutting edge of translational research where investigators are able
to unravel the genetic components of common and complex diseases.
Working with collaborators in the scientific and medical
communities, TGen believes it can make a substantial contribution
to the efficiency and effectiveness of the translational process.
TGen is affiliated with the Van Andel Research Institute in Grand
Rapids, Michigan. For more information, visit: www.tgen.org.
Press Contact: Steve Yozwiak TGen Senior Science Writer
602-343-8704 [email protected]
